{"id":2370,"date":"2023-05-16T15:31:24","date_gmt":"2023-05-16T12:31:24","guid":{"rendered":"http:\/\/itm.dp.ua\/?page_id=2370"},"modified":"2023-05-16T15:31:41","modified_gmt":"2023-05-16T12:31:41","slug":"informatics-innovation-and-information-processes-in-marketing-monograph-edited-by-l-m-savchyuk-m-o-bagorka-dnipro-zhurfond-2019-336-p-isbn-978-966-934-230-0-in-ukrainian-section-2-3","status":"publish","type":"page","link":"http:\/\/itm.dp.ua\/?page_id=2370&lang=en","title":{"rendered":"Informatics. Innovation and information processes in marketing: monograph \/ edited by L.M. Savchyuk, M. O. Bagorka. &#8211; Dnipro: Zhurfond, 2019. &#8211; 336 p. ISBN 978-966-934-230-0 (in Ukrainian) Section 2.3 Yu. A. Prokopchuk. Rebranding of &#8220;Brain of the firm&#8221; concept in the light of digital and technological transformation of business processes. Dnipro: Zhurfond, 2019. &#8211; Pp. 82 &#8211; 94."},"content":{"rendered":"\n<p>L. M. Savchyuk &#8211; National Metallurgical Academy of Ukraine.<\/p>\n\n\n\n<p>M. O. Bahorka &#8211; Dnipro State Agrarian and Economic University.<\/p>\n\n\n\n<p>The monograph is aimed at a wide range of domestic specialists, scientists. The results of research from the theory, methodology and practice of modern innovative information processes in marketing are presented.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L. M. Savchyuk &#8211; National Metallurgical Academy of Ukraine. M. O. Bahorka &#8211; Dnipro State Agrarian and Economic University. The monograph is aimed at a wide range of domestic specialists,&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2370","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/itm.dp.ua\/index.php?rest_route=\/wp\/v2\/pages\/2370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/itm.dp.ua\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/itm.dp.ua\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/itm.dp.ua\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/itm.dp.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2370"}],"version-history":[{"count":1,"href":"http:\/\/itm.dp.ua\/index.php?rest_route=\/wp\/v2\/pages\/2370\/revisions"}],"predecessor-version":[{"id":2371,"href":"http:\/\/itm.dp.ua\/index.php?rest_route=\/wp\/v2\/pages\/2370\/revisions\/2371"}],"wp:attachment":[{"href":"http:\/\/itm.dp.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}