Informatics. Innovation and information processes in marketing: monograph / edited by L.M. Savchyuk, M. O. Bagorka. – Dnipro: Zhurfond, 2019. – 336 p. ISBN 978-966-934-230-0 (in Ukrainian) Section 2.3 Yu. A. Prokopchuk. Rebranding of “Brain of the firm” concept in the light of digital and technological transformation of business processes. Dnipro: Zhurfond, 2019. – Pp. 82 – 94.

L. M. Savchyuk – National Metallurgical Academy of Ukraine.

M. O. Bahorka – Dnipro State Agrarian and Economic University.

The monograph is aimed at a wide range of domestic specialists, scientists. The results of research from the theory, methodology and practice of modern innovative information processes in marketing are presented.

The “Technical Mechanics” Journal

Frequency: 4 times a year

Languages: Ukrainian, English

Editor-in-Chief: Volodymyr P. Poshyvalov, Corresponding Member of the National Academy of Sciences of Ukraine

http://journal-itm.dp.ua/index.html

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