Informatics. Innovation and information processes in marketing: monograph / edited by L.M. Savchyuk, M. O. Bagorka. – Dnipro: Zhurfond, 2019. – 336 p. ISBN 978-966-934-230-0 (in Ukrainian) Section 2.3 Yu. A. Prokopchuk. Rebranding of “Brain of the firm” concept in the light of digital and technological transformation of business processes. Dnipro: Zhurfond, 2019. – Pp. 82 – 94.

L. M. Savchyuk – National Metallurgical Academy of Ukraine.

M. O. Bahorka – Dnipro State Agrarian and Economic University.

The monograph is aimed at a wide range of domestic specialists, scientists. The results of research from the theory, methodology and practice of modern innovative information processes in marketing are presented.

Old version of the site (archived)

The “Technical Mechanics” Journal

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Languages: Ukrainian, English

Editor-in-Chief: Volodymyr P. Poshyvalov, Corresponding Member of the National Academy of Sciences of Ukraine

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